In particular investigating why some people are more creative than others the most dominant are usually process, product, person and place of individual. This also applies to IQ (Intelligent Quotient).
Creativity has been studied from a variety of perspectives and is important in numerous contexts. Most of these approaches are undisciplinary, and it is therefore difficult to form a coherent overall view.
Social attitudes to creativity
Although the benefits of creativity to society as a whole have been noted, social attitudes about this creativity remain divided. The wealth of literature regarding the development of creativity and the profusion of creativity technique indicate wide acceptance, at least among academics, that creativity is desirable.
By encouraging creativity we are encouraging a departure from society's existing norms and values. Expectation of conformity runs contrary to the spirit of creativity. Nevertheless, employers are increasingly valuing creative skills. The ability to think unimaginable/extraordinary things is highly sought after.
There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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